Hi, everybody!

I could just say here are the ranks and have fun dominating your leagues.

And honestly, if that's all you're here for just click the link, devour the list and destroy the competition. LFG!

But the intro to the Bruski 150 has always been more than me just standing on the porch and ringing a dinner triangle. It’s my one chance each year to step back, update you on where we are as a company, where I am as a human and why any of this even matters.

So, the bad news that many of you know about and I will mention it for some of our newer readers is that I have a pretty brutal injury – I've been battling TOS for a decade now. Talking about it is frustrating, exhausting and all of the things, and so much of me wants to keep it from taking any more space in my life than it already has, but it's extremely significant and it has shaped every single decision we've made at SportsEthos (and my life).

Ignoring this part of who I am and its impacts, both good and bad, doesn't make sense for me and would also leave too many blanks for people wondering why I wasn’t pumping out 10,000 word columns every week.

The truth is, I had to change how I work. I had to delegate, trust, build systems and double down on process over everything – and above everything – keeping our analysis sharper than anyone else’s. That was my one non-negotiable. Family first, then fantasy dominance. Even if I couldn’t always show the work publicly, the work was being done.

This is why, year after year, the Bruski 150 is untouchable. My guarantee to myself and our members was that no matter what, nobody would come close to our numbers and the process would be light years ahead of anybody else.

That's how we build credibility, how we have kept the lights on, and how we got to Year 10 of SportsEthos … Stronger than ever in a down industry.

Okay, let's get to some great news – all sorts of amazing things are happening and my role is expanding yet again. My injury slowly improves. Our team has grown. Our platform has grown. And for the first time in a long time, I can say with confidence that you’re going to be getting a lot more from me, from the B150 and from everyone here.

And zoom out with me for little bit here because this isn't just about my comeback or a rankings list. It's about the bigger picture of making fantasy basketball better than ever while also, frankly, keeping it alive.

15 years ago, FSWA Hall of Famer Steve Alexander and I ran the fantasy NBA operation over at RotoWorld and along with that historic coaching tree we took NBA coverage from being a little better than hockey to doing more traffic than the original fantasy sport, baseball.

Twitter joined the scene and was amazing for maybe five seasons before the rot started to set in. Companies had already been folding left and right as bad bets on Facebook video, corporate shortsightedness and eventually algorithms would start an avalanche of budget cuts and layoffs.

Legacy companies which had led the way had no ideas and no plan for the monopolization of an already soft advertising market by tech giants Google and Facebook. They weren't even playing music on the decks of the Titanic, they were sunbathing and then oops we just fell into the freezing ocean.

I saw it all up close and I realized the only way forward wasn’t through ad dollars or Silicon Valley lifelines. It was through one thing – delivering so much value directly to customers that they couldn’t say no.

That’s why SportsEthos exists. Not as a content farm, not as an algorithm-chasing echo chamber, but as a sustainable platform that respects the intelligence of fantasy basketball players. In an era where free, disposable content is everywhere, we’ve stayed focused on quality, tools, research, analysis and community.

The stuff that actually helps you win.

And let’s be honest, the fantasy industry is struggling right now. Commissioner platforms are a mess. Head-to-head leagues are hostage to tanking and late-season rest. Social media has turned content into Monopoly money, rewarding hot takes and fluff over research and real analyst work.

Industry greats, the very people who built this space, have been discarded in favor of “viral-friendly” slop. Left unchecked, it’s a death spiral. But with disruption comes opportunity. And at SportsEthos, we’re more ready than ever to seize it, building on the massive strides we’ve taken over the past 12 to 18 months.

We didn't collectively build this industry just to see it die because social media companies and corporate America suck at all of this. A lot of us over here have five, 10, 20, 30 years building this industry up. A lot of our readers have been on this ride that long as well. A lot of people we don't know and who don't know us ride on this ride.

When I say this work matters, I mean it. Fantasy sports are more than just a game. They’re community. They’re connection. They’re the excuse for that 25-year Vegas draft trip with your buddies, or the bridge between two people who disagree on everything else in the world but still crack a beer together on draft night. They’re the reason you can turn off the noise for a moment and just focus on making a damn lineup change.

That’s worth fighting for.

And fight we have. Building this platform has been messy, difficult and exhausting but it’s also been the most rewarding work of my life. I am surrounded by people who share the same values of integrity, effort, honesty and a deep love for this game.

That alignment has fueled us to where we are today. We are expanding product lines, rolling out new content, launching a free app and weaponizing the B150 process into tools that touch everything we do. We are having more fun than I've ever had in my career. It truly is a blessing considering all of the different circumstances and I wouldn't trade any of it for anything.

This season? We’re rolling out more new stuff than ever before. Across mediums, across platforms, across the board. And the rankings you came here for? They’re not just numbers on a spreadsheet. They’re the distilled product of years of work, research and hard-earned perspective. They win at the highest levels for the highest buy-ins every year. I win with them against the world's highest earning and best fantasy players even as they use my list against me.

That's what tens of thousands of hours gleefully competing and writing and blurbing and calculating and taking risks and honestly evaluating my own losses and shortcomings and advancing through the long game will get you.

So yes, go grab the ranks. Win your league. Wreck your friends. But also know this – every dollar you’ve spent supporting us, every click, every subscription it’s been fueling something bigger. It’s keeping fantasy sports alive, building a sustainable future and preserving the community that makes this game so damn special.

Thanks for sticking with me both in this article and through the years. Thanks for letting me rant. Thanks for giving me the motivation to be an ambassador of how to win against TOS. Thanks for giving me and SportsEthos the chance to keep doing what we love.

Now let's ride this Tidal Wave I'm about to unleash!

THE BRUSKI 150 PROCESS

Creating the Bruski 150 takes about 400 hours between July (August this year) and October and we accumulate corporate knowledge every single season. I do full-blown evaluations of about 450 players overall with about 225 players that end up in the ranks, which as you might have guessed started off as a 150 player list starting in 2010 I believe. Overall I evaluate every player on a roster. This is how we win.

RESULTS

And WIN we did! Even with the competition buying the Bruski 150 and using it against me, I was still able to run wild in public high stakes leagues, with 6-of-6 Main Event squads finishing top-4 in possibly my best season ever, bringing back right around $20,000. I got another FSWA nomination to bring my total to four (including two FSWA Writer of the Year awards), which are largely because of these ranks.